http://navarroj.blogspot.com/2009/06/el-reto-pepsi.html
Resume de artigo de
Montague, R, et al. Neural Correlates of Behavioral Preference for Culturally Familiar Drinks. Neuron 44: 379–87.
onde se realta o experimento de someter a voluntarios a probar cegamente as bebidas de Coca-Cola e Pepsi cola
